Bring AI into your business program — without losing rigor.
I’m Dr. Blake Wettstein. I bring more than 15 years of business operations experience, including 10 years as an executive, with a strong focus on global operations execution and implementation. As dean of the business school at ECPI University, I’ve worked to integrate AI into business education and develop practical tools for faculty and students. Through Diffusion Higher Ed, I help other academic leaders turn AI strategy into implementation—equipping their teams with the tools, processes, and skills to meet today’s needs and adapt for tomorrow.
Discuss your business program, your implementation challenges, and whether a focused engagement fits.
Dr. Blake Wettstein · Dean of Business, ECPI University · Founder, Diffusion Higher Ed
15+ years in business operations · Remote advisory for business school AI capability.
AI is already active across your campus. A clear plan to harness it usually isn’t.
Academic leaders face four recurring tensions when modernizing business curriculum. Each calls for practical tools, clear governance, and team capability — not a top-down mandate.
Faculty are unsure where to begin
Most business faculty weren't trained on AI and find generic tool guides unhelpful. They need practical assignment frameworks tailored to accounting, marketing, management, and finance.
Students already use AI daily
Students use AI tools with or without direction. The priority is teaching critical evaluation, problem framing, and ethical verification so they graduate with durable professional skills.
Employers expect practical AI fluency
Hiring managers screen for graduates who can frame problems, interpret data, and audit AI outputs with sound business judgment — not graduates who simply generate boilerplate text.
Leadership needs a defensible plan
Deans, provosts, and curriculum committees need structured documentation and assessments that align with learning outcomes and support institutional and accreditation review.
How we work together: Align, Build and teach, Transfer and launch.
Diffusion Higher Ed engagements are delivered remotely, with a defined scope, agreed deliverables, and a clear handoff. We build practical tools with your team so they can continue independently.
Clarify priorities and focus
Align
We discuss your business program's goals, current AI activity, and implementation challenges. Together, we identify where practical tools and targeted guidance can make the greatest difference.
Hands-on capability building
Build and teach
We develop selected tools with your team and demonstrate how to use AI to create, adapt, and evaluate them. Working sessions address faculty adoption, student use, academic integrity, assessment, and institutional review.
Clean handoff and independence
Transfer and launch
Your team receives the agreed tools, documentation, training materials, and next-step plan. Your institution leads implementation and continues developing its capabilities after the engagement ends.
Engagements are delivered remotely, with a defined scope, agreed deliverables, and a clear handoff.
Three focused ways to build your business program’s AI capability.
Delivered remotely with defined scopes and agreed deliverables. Every engagement is designed to equip your team with tools and skills they continue using independently.
AI Strategy & Readiness
Clarify priorities, anticipate stakeholder concerns, and define a practical path forward.
Deans, provosts, and business department chairs who need a focused roadmap before committing resources.
Potential Deliverables
- Priority business program use cases and pilot candidate identification
- Faculty readiness analysis and student adoption considerations
- Governance questions and documentation preparation for institutional review
AI Toolkit & Capability Engagement
Develop reusable tools with your team and equip them to adapt and extend them independently.
Business program leaders, curriculum committees, and faculty leads ready to build hands-on capabilities.
Potential Deliverables
- Assignment-design tools and prompt frameworks for core business disciplines
- Rubric and assessment templates with visible-thinking checkpoints
- Curriculum-mapping tools aligned with business learning outcomes
Launch Advisory
Targeted remote guidance during early rollout to review progress and refine tools.
Institutions rolling out their redesigned business tools who want experienced oversight during rollout.
Potential Deliverables
- Scheduled remote working sessions with Dr. Blake Wettstein to review early implementation
- Direct troubleshooting for faculty adoption hurdles and student integrity questions
- Iterative refinement of your assignments, rubrics, and assessment instruments
What your team leaves with
Our goal is not an open-ended consulting relationship. We partner with your academic leadership to build concrete tools and transfer the capabilities your team needs to continue independently.
A practical implementation plan
Tied directly to your business program's strategic priorities, course inventory, and accreditation timeline.
Selected tools tailored to your workflows
Assignment templates, rubrics, and curriculum trackers built specifically for your faculty's teaching context.
Training to adapt and extend with AI
Hands-on instruction so designated faculty and leaders know how to prompt, build, and evaluate new materials themselves.
Documentation for institutional use
Clean guides, recorded demonstrations, and review frameworks that support ongoing faculty onboarding and institutional review.
A defined handoff to your team
A clean conclusion where your institution takes full ownership of the materials and leads ongoing rollout independently.
What your institution commits to
Successful AI capability building is institution-led. To make the investment last, participating colleges take on these roles.
Designate an internal lead
An academic chair, program director, or faculty lead who acts as the primary contact and project owner.
Provide relevant materials and feedback
Share existing course outlines, learning objectives, and timely feedback on draft tools.
Make policy and approval decisions
Internal governance, syllabus policies, and curriculum committee approvals remain solely your institution's authority.
Lead faculty participation and implementation
Engage your faculty in working sessions and coordinate classroom rollout across your course sections.
Maintain tools after handoff
Your team owns the continued use, iteration, and local maintenance of the delivered tools and documentation.
Engagements are delivered remotely with defined deliverables and clear scope boundaries.
Discuss an engagement fitYour business program needs its own AI skills taxonomy.
Every business program integrates AI differently — the skills that matter in accounting aren't the ones that matter in marketing or management. I use an eight-skill framework as a starting point, then work with your team to define the skills, depth, and Bloom's-level alignment that fit your program's outcomes. Here are two skills that show up in nearly every engagement.
Critical Thinking
Critique AI outputs for accuracy, bias, and business context — maintaining human judgment at the center.
Human-in-the-Loop
Design verification checkpoints and keep accountable humans at every material decision point.
We start with the framework, then tailor it to your business program's outcomes and review timeline.
See engagement optionsBuild your business program’s AI capabilities.
Discuss your business program, implementation hurdles, and whether a focused engagement fits. We build useful tools with your team and equip them to keep building independently.