I’m Dr. Blake Wettstein.
Helping business school leaders build sustainable, independent AI capabilities.
I bring more than 15 years of business operations experience, including 10 years as an executive, with a strong focus on global operations execution and implementation. As dean of the business school at ECPI University, I’ve worked to integrate AI into business education and develop practical tools for faculty and students.
Through Diffusion Higher Ed, my independent practice, I help other academic leaders turn AI strategy into implementation—equipping their teams with the tools, processes, and skills to meet today’s needs and adapt for tomorrow.
Dr. Blake Wettstein
Dean of Business, ECPI University · Founder, Diffusion Higher Ed
15+ years in business operations · Focus: business program AI integration, faculty capability building, and institutional review readiness.
“My goal is to help your team become capable of continuing this work independently.”
Too many technology consultants sell proprietary software licenses, open-ended retainers, or static binders of policy that gather dust. That model fails higher education because curriculum belongs to faculty, not outside vendors.
We work through the key decisions with your leadership, develop useful tools tailored to your business disciplines, and build the skills for your team to keep improving them. When the engagement ends, your team holds the tools, the documentation, and the confidence to keep innovating.
Lessons from my work as dean at ECPI University
I serve as dean of the business school at ECPI University, where hands-on workforce readiness is central to student success. Here is how that work directly shapes my advisory approach:
Testing tools in real course workflows
I developed and refined assignment-design tools, prompt libraries, and assessment frameworks directly with business faculty navigating AI for the first time.
Addressing faculty adoption pragmatically
I learned where faculty push back, what makes prompt frameworks intuitive to use, and how to reduce the cognitive burden on instructors who aren't technologists.
Preparing documentation for institutional review
I built rubrics and visible-thinking requirements designed to demonstrate student mastery and support institutional and accreditation review without empty buzzwords.
Focusing on independent capability
I proved that the only sustainable path is teaching departmental leaders and faculty to use AI themselves rather than relying indefinitely on outside vendors.
Transparency note:
Diffusion Higher Ed is Dr. Blake Wettstein's independent consulting practice. ECPI University does not sponsor, endorse, or manage this advisory practice. I share insights and frameworks developed through my own real-world academic leadership to support peer leaders facing similar curriculum transitions.
Four commitments guiding every engagement.
Curriculum rigor over tech hype
AI should elevate student critical thinking, not replace it. We anchor every assignment in Bloom's Taxonomy, visible thinking, and accountable human judgment.
Faculty capability, not faculty replacement
Lasting change only happens when faculty understand the tools and feel confident using them. We design intuitive frameworks and teach teams to adapt them.
Practical tools over abstract policy
Vague AI statements do not help instructors on Monday morning. We build assignment prompt libraries, rubrics, and trackers that solve immediate classroom challenges.
Documentation designed for review
Every tool and assessment is designed to support institutional review, helping your leadership demonstrate learning outcome alignment and student mastery.
Let’s discuss your business program.
Schedule a 20-minute strategy call with Dr. Blake Wettstein to talk through where your program stands and whether a focused engagement fits.